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Cookie Policy

Last Updated: January 2024

This Cookie Policy explains how Health Balance Plan ("we," "us," or "our") uses cookies and similar technologies on our website at healthbalanceplan.info.

What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit our website. They contain information that helps us recognize you, remember your preferences, and enhance your browsing experience.

Cookies are widely used across the internet and serve important functions such as remembering login information, tracking user preferences, and analyzing website performance. They can be either "session cookies" that expire when you close your browser, or "persistent cookies" that remain on your device until they expire or you delete them.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable basic features such as page navigation, access to secure areas, and form submission. Without these cookies, the website cannot operate effectively.

Consent Required: No (these are mandatory for site functionality)

Performance & Analytics Cookies

These cookies collect information about how you interact with our website, including which pages you visit, how long you stay, and which links you click. This data helps us understand user behavior and improve our content and platform performance.

Consent Required: Yes (opt-in recommended)

Preference Cookies

These cookies remember your choices and preferences, such as language selection, theme preferences, font size, and other customization settings. They help us deliver a personalized reading experience tailored to your needs.

Consent Required: Yes (opt-in recommended)

Marketing & Tracking Cookies

These cookies track your activity across our website and potentially across other websites to build a profile of your interests. They may be used by third-party advertising networks to display relevant content recommendations.

Consent Required: Yes (explicit opt-in required)

Social Media Cookies

If you interact with social media buttons or plugins on our website (such as sharing articles or following our pages), social media platforms may set cookies to track your activity and enhance their services.

Consent Required: Yes (depends on third-party policy)

How We Use Cookies

1

Improving Website Functionality

Ensuring our website loads quickly and responds to your interactions smoothly.

2

Analyzing User Behavior

Understanding which articles and topics are most popular to better inform our editorial decisions.

3

Personalizing Your Experience

Remembering your preferences so you have a consistent, tailored experience across visits.

4

Measuring Campaign Performance

Tracking the effectiveness of our content distribution and promotional efforts.

5

Providing Relevant Content

Showing you articles and information aligned with your demonstrated interests.

Managing Your Cookies

Browser Controls

Most browsers allow you to control cookies through their settings. You can usually find these settings in the "Privacy" or "Security" section of your browser preferences. You can choose to:

Accept all cookies
Accept only essential cookies
Block specific types of cookies
Delete existing cookies
Be notified when new cookies are set

Our Cookie Preference Center

When you first visit our website, a cookie consent banner appears. You can use this tool to:

Review what each cookie type does
Select your cookie preferences
Withdraw or update your consent at any time
Access this policy directly

Opt-Out Tools

We respect third-party opt-out mechanisms. You can use industry tools like the Digital Advertising Alliance (DAA) opt-out tool or the Network Advertising Initiative (NAI) opt-out tool to limit tracking cookies.

Note: Disabling cookies may affect your website experience. Some features, such as personalization and analytics, may not function properly. Essential cookies cannot be disabled as they are required for the website to operate.

Detailed Cookie List

Cookie Name	Type	Purpose	Expires
sessionid	Essential	Maintains user session on the website	Session
lang_preference	Preference	Remembers your language selection	1 Year
theme_mode	Preference	Stores your preferred theme (light/dark mode)	1 Year
_ga	Analytics	Google Analytics – Tracks unique visitors	2 Years
_gid	Analytics	Google Analytics – Tracks session ID	24 Hours
_gat	Analytics	Google Analytics – Rate limiting	1 Minute
hubspotutk	Marketing	HubSpot – Tracks user interactions	13 Months
fr	Marketing	Facebook – Ad targeting and measurement	3 Months
IDE	Marketing	Google Ads – Cross-site tracking	13 Months
NID	Marketing	Google – Content personalization	6 Months
cookie_consent	Essential	Records your cookie consent preferences	1 Year

Cookie List Update: This list is regularly reviewed and updated. Third-party services may add or modify cookies without notice. For the most current information about specific third-party cookies, please refer to their privacy policies directly.

Third-Party Cookies

Our website uses services from third-party providers that may set their own cookies:

Google Analytics

Analyzes website traffic and user behavior. View Google Privacy Policy

Google Ads

Measures advertising campaign performance. View Google Privacy Policy

Facebook Pixel

Tracks user interactions for content optimization. View Facebook Cookie Policy

HubSpot

Manages contact information and engagement tracking. View HubSpot Privacy Policy

We do not control these third-party cookies. For information about how they use your data, please review their respective privacy policies and cookie policies.

Data Security & Privacy

We take your privacy seriously. Cookie data is treated as personal information and is protected according to applicable data protection laws, including the GDPR and similar regulations.

HTTPS Encryption: Our website uses SSL/TLS encryption to protect data in transit
Data Minimization: We only collect cookies necessary for stated purposes
Retention Policy: We delete cookies when they expire or when no longer needed
User Control: You have full control over cookie preferences at any time
Transparency: This policy clearly explains what cookies we use and why

For complete information about how we handle personal data, please review our Privacy Policy and Disclaimer.